Телеграм является очень популярным мессенджером, ежедневно в нем регистрируются сотни тысяч новых пользователей. Очень многие компании и проекты уже давно ведут свой личный канал в этой своеобразной социальной сети, потому как там уже накопилась достаточно большая целевая аудитория по многим сферам. Создать канал в этом мессенджере очень просто, однако есть несколько нюансов. Рассмотрим подробнее перечень пунктов. Создаем канал Создать очень просто, сначала нужно зайти в мессенеджер. Для примера будет рассматривать мобильную версию приложения. Далее, на главной странице с перечнем каналов нужно кликнуть на значок "карандаш". Откроется небольшое меню, где нужно выбрать пункт "создать канал". Далее останется придумать название для канала, выбрать аватарку, а также тип канала. Он может быть публичным или частным. Публичный канал сможет найти любой пользователь через строку поиска. Частный канал является закрытым, его нельзя найти через поиск, вступление в него возможно только п пригласительной ссылке, с одобрения администраторов канала. Первый вариант идеально подойдет в том случае, если планируется создавать открытый проект. Второй вариант подходит для размещения закрытой информации, предназначенной для определенного круга лиц. Канал также можно редактировать: добавлять аватарку, создавать описание. Для удобства существует возможность закрепить определенный пост в шапке канала. Эта функция, как правило, используется для постоянного информирования участников о наиболее актуальных новостях. В "закрепе" также может быть свод правил или контактные данные, разместить там можно фактически все, что угодно. Функционал канала достаточно обширен, он также имеет разделы медиа, аудио и gif. Можно создавать опросы, заниматься рекламой. В некоторых сферах ведение канала в Телеграме является наиболее эффективным способом продвижения бизнеса, потому как в Телеграме наибольшее скопление целевой аудитории. Кроме того, вести канал в целом очень удобно и значительно проще, есть большое количество ботов, которые можно подключить к каналу для удобства.
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