Существует несколько основных причин, для которых может понадобиться создание группы в социальной сети. В первую очередь это заработок, на сегодняшний день группы Вконтакте дают возможность вести полноценный интернет-магазин, что дает возможность иметь достаточно серьезный заработок при грамотном подходе к бизнесу.
Также очень часто группы используются для поиска единомышленников в какой-либо сфере. Это может быть группа абсолютно любой направленности и тематики. Она, как правило, не коммерческая, но в некоторых случаях может быть предусмотрена система "донатов", поддержки валютой от подписчиков. Собранные деньги можно использовать на рекламу группы, покупку оборудования и т.д.
Нередко сообщества используются и для ведения уже существующего бизнеса, а также его представления в социальных сетях. Это обусловлено тем, что у бизнеса может быть целевая аудитория в социальной сети, прямая выгода для создания и ведения группы.
Еще группа может служить личной творческой страницей человека, который будет выкладывать в ней свои работы. Такие страницы также могут пользоваться популярностью, иметь коммерческий подтекст.
Сделать это очень просто. Для этого нужно только открыть вкладку "Сообщества" на странице Вконтакте. Далее откроется страница со списком подписок, в шапке раздела будет расположена кнопка "Создать сообщество", на которую нужно кликнуть. После этого откроется форма, которую нужно будет заполнить: название сообщества, тематика, уникальная ссылка (по желанию, по умолчанию присваивается порядковая), установить аватар сообщества и заполнить описание. Также можно будет добавить возможность размещения товаров, отправки личных сообщений и много прочего.
В настройках нужно будет указать администраторов и модераторов, если это необходимо. По умолчанию создатель сообщества является полноправным владельцем и может делать с группой фактически все что угодно. Набор прав у администраторов и модераторов регулирует создатель, или другие администраторы, которые имеют подобные полномочия.
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