Dictionary of terms in advertising, marketing, and PR. Part 23 / Top SMM Panel US

Dictionary of terms in advertising, marketing, and PR. Part 23

Dictionary of terms in advertising, marketing, and PR. Part 23

 
 

SMM Panel

Dictionary of terms on advertising, marketing, and PR. Part 23. Find out the meaning of the term - Four Ps of marketing (4P).


The very first dictionary of a marketer and advertiser

  • The Four Ps of marketing (4P) - 1- Product - includes product design and development, branding, and packaging; -2- Place - includes channels used to move the product from the manufacturer to the buyer; -3- Price - includes the price at which the product or service is offered for sale, and sets the level of profitability; -4- Promotion - includes personal selling, advertising, public relations, sales promotion, direct marketing, as well as point-of-sale information and packaging.

 

About the Author

 

Mark Korelenko - SMM Panel US Author

 

  • Name: Mark Korelenko
  • Position: Copywriter, Publicist
  • Contact: info@smmpanelus.com
  • About Me: Born and residing in Switzerland. I work as a copywriter for SMM Panel SmmPanelUS, and I am a publicist and author of articles with 15 years of experience in copywriting and creating original, unique content. I am passionate about creating interesting and informative articles on the topic of SMM. In my free time, I enjoy playing tennis and reading books on psychology.

 

  
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