Dictionary of terms in advertising, marketing, and PR. Part 23

Dictionary of terms on advertising, marketing, and PR. Part 23. Find out the meaning of the term - Four Ps of marketing (4P).

• The Four Ps of marketing (4P) - 1- Product - includes product design and development, branding, and packaging; -2- Place - includes channels used to move the product from the manufacturer to the buyer; -3- Price - includes the price at which the product or service is offered for sale, and sets the level of profitability; -4- Promotion - includes personal selling, advertising, public relations, sales promotion, direct marketing, as well as point-of-sale information and packaging.