What is an SMM specialist in simple terms?

An SMM specialist (Specialist in Social Media Marketing) is a person who is engaged in promoting a brand, goods, or services on social media. They develop a promotion strategy, create and publish content, interact with the audience, analyze the effectiveness of their activities, and optimize the strategy in accordance with the results of the analysis. In general, SMM specialists work to increase brand awareness on social media and attract new customers through these channels.