Dictionary of terms in advertising, marketing, and PR. Part 8
A glossary of terms in advertising, marketing, and PR. Part 8. Find out the meanings of the words - Trademark, Protective pause, Badge.
Trademark - registered simultaneously with a verbal trademark and used to protect it from imitation. For example, for the well-known trademark ADIDAS, protective trademarks such as ABIBAS, ADIBAS, AIDAS, ADIDA, etc. could be registered.
Protective pause - the minimum period of time that must be between ads of competing companies. In international practice, the protective pause can reach up to 15 minutes. In domestic practice, due to the lack of a sufficient legal framework, the concept of a protective pause is absent.
Badge - a memorable sign or evidence of belonging to a certain organization (community, club) in the form of plastic of various shapes (made of metal, plastic, dense fabric) with a device for attachment to the upper part of clothing.
Sign up