Dictionary of terms in advertising, marketing, and PR. Part 7

A glossary of terms in advertising, marketing, and PR. Part 7. Glossary of marketing, online promotion, PR, and advertising terminology. Meanings of words, phrases, and adjectives. Zhalon, Product Life Cycle, Magazine.

• Zhalon - an advertising carrier at the point of sale. It is a flat or three-dimensional cardboard or plastic advertising carrier in the form of the advertised product.
• Product Life Cycle - a certain period (cycle) of time reflecting the main stages of a product's development from the moment of its development to its withdrawal from the market; the level of profit of the seller (producer) at each stage (phase) of the cycle directly depends on it. In the process of developing product sales and generating profit, five stages are usually distinguished: the product development stage (pre-market), the product introduction (market entry) stage, the stage of sales volume growth, the stage of maturity (saturation), and the stage of sales decline or product elimination from the market.
• Magazine - one of the advertising media in the press. It is characterized by relatively high print quality.