Dictionary of terms in advertising, marketing, and PR. Part 6

The glossary of terms in advertising, marketing, and PR. Part 6. Market Capacity - (market capacity). The dictionary of terminology in marketing, advertising, and PR. Terms, words, meanings.

• Market Capacity - (market capacity) - in marketing: the total effective demand of buyers, the potential annual sales volume of a specific type of product at the established price level. It depends on the degree of development of a given market, the elasticity of demand, changes in the economic situation, price level, product quality, and advertising expenses.