Dictionary of terms in advertising, marketing, and PR. Part 4

Dictionary of terms in advertising, marketing, and PR. Part 4. Newspaper, Typeface, Population, Global Marketing, Graverton.

• Newspaper - an advertising flag on a stand or for hanging on a wall.
• Typeface - the appearance and style of a font.
• Population - all the people about whom conclusions are drawn based on sociological surveys. The description of the population includes the basic age, gender, and other sociological characteristics relevant to the study.
• Global Marketing - marketing based on the integration or standardization of marketing activities in different geographic markets.
• Graverton - a special technology for creating gold-plated line images on metal bases. Plates made using the "graverton" technology are designed for decorating offices, souvenirs, etc.