Dictionary of terms in advertising, marketing, and PR. Part 22

Dictionary of terms on advertising, marketing, and PR. Part 22. Find out the meanings of the words - Color separation, Target audience, Target market, Price elasticity.

• Color separation — the process of separating a color image into 4 primary (for full-color printing) colors - Cyan, Magenta, Yellow, Key (Black) - CMYK.
• Target audience — a specific group of people consisting of potential consumers of a product (buyers and clients) to whom an advertising message is directed.
• Target market — the market selected as a result of market research of a particular product or service, characterized by minimal marketing expenses and ensuring the main share of the company's activities results.
• Price elasticity — a measure of the sensitivity of demand to changes in price.