Dictionary of terms in advertising, marketing, and PR. Part 20

Glossary of terms on advertising, marketing and PR. Part 20. Learn the meaning of the words - Brand identity, Franchising, Cut-out poster.

• Brand identity - a unity of constant artistic and textual elements in all advertising developments and advertising media of the company.
• Franchising - a contractual partnership between a manufacturer, wholesaler or service organization and independent businessmen who purchase the right to own and operate one or more businesses in the franchise system.
• Cut-out poster - an advertising billboard of a fancy shape with a folding leg.