Dictionary of terms in advertising, marketing, and PR. Part 14 / Top SMM Panel US

Dictionary of terms in advertising, marketing, and PR. Part 14

Dictionary of terms in advertising, marketing, and PR. Part 14

 
 

SMM Panel

Glossary of advertising, marketing, and PR terms. Part 14. Learn what words like Round-Up Article, 3D Branding, Offer, Offset, and Coverage mean.

 
Dictionary of marketing and advertising terms
  • Round-Up Article - an article that integrates the experience of several companies in an industry. They can be initiated by both publications and PR specialists. Publicity for smaller and weaker companies can improve as a result of including materials about them in a round-up article along with materials about large and strong competitors.
  • 3D Branding - an element of corporate identity, a trademark in three-dimensional execution. For example, the "Coca-Cola" bottle. Can be registered on general grounds.
  • Offer - a commercial, advertising, and trading appeal.
  • Offset - the most common type of printing. Particularly advantageous for large print runs.
  • Coverage - the number of representatives of the target audience who have come into contact with a specific advertising medium or combination of communication media over a certain period of time.

 

About the Author

 

Mark Korelenko - SMM Panel US Author

 

  • Name: Mark Korelenko
  • Position: Copywriter, Publicist
  • Contact: info@smmpanelus.com
  • About Me: Born and residing in Switzerland. I work as a copywriter for SMM Panel SmmPanelUS, and I am a publicist and author of articles with 15 years of experience in copywriting and creating original, unique content. I am passionate about creating interesting and informative articles on the topic of SMM. In my free time, I enjoy playing tennis and reading books on psychology.

 

  
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