Dictionary of terms in advertising, marketing, and PR. Part 14

Glossary of advertising, marketing, and PR terms. Part 14. Learn what words like Round-Up Article, 3D Branding, Offer, Offset, and Coverage mean.

Round-Up Article - an article that integrates the experience of several companies in an industry. They can be initiated by both publications and PR specialists. Publicity for smaller and weaker companies can improve as a result of including materials about them in a round-up article along with materials about large and strong competitors.
3D Branding - an element of corporate identity, a trademark in three-dimensional execution. For example, the "Coca-Cola" bottle. Can be registered on general grounds.
Offer - a commercial, advertising, and trading appeal.
Offset - the most common type of printing. Particularly advantageous for large print runs.
Coverage - the number of representatives of the target audience who have come into contact with a specific advertising medium or combination of communication media over a certain period of time.

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